Canadian AI
Created a design token system and 60+ components for an AI SaaS startup
Problem
CAI's visual identity had fallen behind their capabilities. They were targeting a more premium market, but didn't look the part. At the same time, their core offering (an AI SME multi-tool hub) was fragmented. They needed standardization & a more cohesive user experience.
Approach
We created a new brand identity to appeal to the target market, built a multi-tier design token system, and did some quick prototyping. From there, we customized shadcn components to the token system and built out the core screens and navigation logic. Finally, we translated everything into basic typescript for the dev handoff.
Services
Design System
Integrated Partnership
Product Design
Brand Design
Outcome
A robust design system that allowed the CAI team to ship faster and maintain a polished identity during growth. A more intuitive UX that enhances the tools they're building for a more premium market.
Aaron really took time to understand the products and services we offer to create a beautiful logo and a set of brand components we are actively using in our live app. It cannot be understated how important human taste and judgement are in creating a differentiated experience and working with Aaron was very rewarding for us.
Ola Olukiyesi
Cofounder
@
Canadian AI
